For European manufacturers of cosmetic brands the Chinese cosmetics market is very exciting because it is now one of the largest markets for cosmetics worldwide and is continuously developing very positively.
Since the Chinese end-consumers prefer cosmetic products from Europe in particular, this means very good development opportunities for European manufacturers and brands on the Chinese cosmetic market.
However, for market entry there are several barriers to overcome.
In China, all imported cosmetic products must first be registered or approved, but Chinese legislation governing cosmetics changes very often. Companies who want to expand into the Chinese market have to ask themselves the following questions:
• How shall I find a competent and reliable registration agency?
• How shall I find a reliable and competent distributor?
• How do the sales channels of cosmetic products work in China?
• How can an European company work smoothly with a Chinese company?
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