We are looking forward to seeing/meeting you at the Cosmetic Business.

Dehui GmbH provides sound consultancy service and sales support for European cosmetic brands that want to expand into the Chinese market.
For European cosmetic brands the Chinese cosmetics market is very exciting because it is now the second largest market for cosmetics worldwide.
Since the Chinese end-consumers prefer cosmetic products from Europe in particular, this means very good development opportunities for European manufacturers and brands on the Chinese cosmetic market.
However, for market entry there are several barriers to overcome.
In China, all imported cosmetic products must first be notified or registered. The existing Cosmetics Regulations and the associated rules and guidelines are extensive and complicated, and supplementary measures or provisions are constantly being added.
Companies who want to expand into the Chinese market have to ask themselves the following questions:
- How do I find a reliable and competent notification agency to advise me and accompany me through this process?
- How does the procedure of notification or registration work?
- How shall I find a reliable responsible person on-site?
- What are the requirements for the domestic responsible person?
- How can a European company work smoothly with a Chinese company?