“Toothpaste Supervision and Administration Regulation” will come into force in China from December 1st 2023. The import of toothpastes in China without notification will end...
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Welcome

Dehui GmbH is not only the exclusive distributor, but provides sound service and sales support for European cosmetic brands that want to expand into the Chinese market

For European manufacturers of cosmetic brands the Chinese cosmetics market is very exciting because it is now one of the largest markets for cosmetics worldwide and is continuously developing very positively.

Since the Chinese end-consumers prefer cosmetic products from Europe in particular, this means very good development opportunities for European manufacturers and brands on the Chinese cosmetic market.

However, for market entry there are several barriers to overcome.

In China, all imported cosmetic products must first be registered or approved, but Chinese legislation governing cosmetics changes very often.

Companies who want to expand into the Chinese market have to ask themselves the following questions:

  • How shall I find a competent and reliable registration agency?
  • How shall I find a reliable and competent distributor?
  • How do the sales channels of cosmetic products work in China?
  • How can a European company work smoothly with a Chinese company?

As a trading and service consultant company, we offer you our professional consultancy service and sales support which match your individual needs!

Toothpaste notification mandatory in China from 1 December 2023

“Toothpaste Supervision and Administration Regulation” will come into force in China from December 1st 2023. The import of toothpastes in China without notification will end soon. “Cosmetics Supervision and Administration Regulation”, “Administrative Measures for Cosmetics Label and Claims” and the other related guidelines for cosmetics also apply to toothpaste. Brief overview the new requirements: The...
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