“While the physical market in China suffered severely due to the lockdown at the beginning of the year, ecommerce in the cosmetics sector was able to record clear and stable growth. Rongmei Hui-Drobnik reports on the current developments.
The retail sales value of Chinese cosmetic market reached € 39.90 billion in 2019, and the growth rate was approximately 14.23%. Sales value of physical shops has reduced sharply since January 2020 because of lock-down in China, on the contrary, sales value on the internet has increased. The best case is L’Oréal…“