About us

Dehui GmbH provides consultancy service and sales support for European cosmetic brands that want to expand into the Chinese market.

With our long-standing and varied business connections in China, we here at DeHui GmbH are your competent and reliable partners for market entry into China. Or let us help you to further develop your present business on the Chinese market.

Our strengths are:

  • Professional competence
  • Consistent reliability
  • Genuine flexibility

DeHui‘s team consists of shareholders Rongmei Hui-Drobnik and Dr. Stefan Drobnik, and also international partners, who bring expertise and experience from their national markets into the company.

Rongmei Hui-Drobnik

Rongmei Hui-Drobnik

Born in China, Rongmei worked in her own country initially as a hotel doctor after completing her medical studies. During this period, she realised that she was more interested in business management, and subsequently changed to hotel management as a Senior Sales Manager.

She emigrated to Germany for personal reasons in 2000.

Here, she gained experience with import and export in the Asian section of German enterprises after graduating in business administration in Germany.

In 2009, she started working for LOGOCOS Naturkosmetik AG as a key account manager where she was responsible for the Asian and Pacific market. She got to know the Asian markets well, especially in China, Hong Kong, Taiwan, Korea and Malaysia through the long-term cooperation with the local distributors.

Between 2014 and 2017, Rongmei was the CEO of aquabio Natural Cosmetics GmbH. She set up her own company DeHui GmbH with her husband in 2017.

Since 2018 she has been a certified cosmetician.

Dr. Stefan Drobnik

holds a degree in chemistry from the Eberhard Karls University, Tuebingen, in Germany, and also gained a PhD after successfully completing his post-graduate studies at the Ludwig Maximilians University, Munich, and Eberhard Karls University, Tuebingen.

He spent several years working as the technical manager of a small chemical company which produced industrial detergent and care products. This was followed by a position as a product manager for the work safety and environment protection division of two leading German specialist publishers.

Since 2004, Dr Stefan Drobnik has been the head manager of the central chemical storage facility at Eberhard Karls University, Tuebingen, und is responsible not only for supplying chemicals for the institutes and the operational units of the University, but also for hazardous waste disposal. Besides his tasks as waste manager, he is also the dangerous goods safety advisor for the university.

Besides his full-time professional activities, Dr Drobnik is a frequent speaker for renowned seminar and course organisers, particularly on topics such as the classification, identification, handling, storage and transport of chemicals and chemical products.

Within the scope of his function as a partner in the company, Dr Stefan Drobnik has focussed his attention mainly on the needs and requirements of DeHui GmbH since the beginning of 2025.

Dr. Stefan Drobnik

Chongqing Dezhiqing Enterprise Management Consulting Co., Ltd.

Our subsidiary of DeHui GmbH was founded in China in 2021, and has been acting as the  responsible person for German brands on-site since then.

Our partner for product registration and notification in Beijing

The agency of our registration partner in Peking was founded in March 2003. Up to now, they have successfully registered approximately 20,000 products of more than 500 famous cosmetic brands from the USA, Great Britain, Germany, France, Italy, Spain, Switzerland, New Zealand, Australia, Monaco, Korea, Japan and Taiwan – all for the Chinese market.

Our partners for legal consultancy and trademark registration in China

Our partners for legal consultancy in China and Germany are experienced Chinese lawyers or lawyers originally from China, whose offices are in Germany and China. They are specialized in company and trademark law.

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Let´s work together!