Veröffentlichungen und Blogs

Veröffentlichungen in Print- und Onlinemedien

„THE RISING OF ECOMMERCE“

Veröffentlicht in der Fachzeitschrift cossma Ausgabe 7-8/2020

“While the physical market in China suffered severely due to the lockdown at the beginning of the year, ecommerce in the cosmetics sector was able to record clear and stable growth. Rongmei Hui-Drobnik reports on the current developments.

The retail sales value of Chinese cosmetic market reached € 39.90 billion in 2019, and the growth rate was approximately 14.23%. Sales value of physical shops has reduced sharply since January 2020 because of lock-down in China, on the contrary, sales value on the internet has increased. The best case is L’Oréal…“

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„Focus on beauty in Taiwan“

veröffentlicht in der Fachzeitschrift cossma am 15.05.2019.

Taiwan is an island located in East Asia. It has become one of Asia’s big traders and is one of the world’s top producers of computer technology. The retail sales value of medicine and cosmetics amounted to € 5.69 billion in 2017 with a growth rate of 3%. Retail sales value of cosmetics amounted to € 2.67 billion in 2016 and amounted to approximately 47% of the total value.

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„Products for Hong Kong beauties“

veröffentlicht in der Fachzeitschrift cossma am 24.04.2019.

Hong Kong is located in the south of China and is directly connected to mainland China. Hong Kong which was a British colony until 1997, is an important banking and financial centre in the Asia Pacific. It is also one of the cities with the highest cost of living in the world. Hong Kong became a special administrative region of China in 1997 and enjoys a high degree of autonomy. The living space per person is about approximately 13 m2.

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„Products for Chinese beauties“

veröffentlicht in der Fachzeitschrift cossma am 12.03.2019

According to the World Tourism Organisation UNWTO, China ranked the world’s top tourism spending in 2017 with US$ 258 billion, followed by the United States who spent US$ 135 billion travelling and Germany US$ 84 billion. 

Cosmetics belong to the top three product categories that Chinese buy when they are abroad.

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Um das Wissen der chinesischen Kunden über Naturkosmetik zu fördern, veröffentlicht Rongmei Hui-Drobnik auf ihrem WeChat Public Account und Sina Microblog Fachartikel über Naturkosmetik.

WeChat Public Account: Naturcosmetic_2017