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New toothpaste regulations

Ein Artikel bezüglich der neusten Richtlinien über Zahnpasta wurde am 15.03.2024 bei cossma veröffentlicht.

Toothpaste is a fast-moving consumer good for maintaining oral health. The Chinese government has been dedicated to enhancing supervision and management of this category while continuously improving relevant policies.


China Toothpaste Industry Association was founded in 1984 and started to develop guiding policies for the toothpaste industry. Since 1984, toothpaste in China was regulated in accordance with the national and industrial standards. Toothpaste GB8372-1987, which was published in 1987, was the first national standard for toothpaste. Previously, CFDA published “Toothpaste Production License Implementation Provisions” in 2016, which requires a production license for toothpaste. National and industrial standards, such as “Toothpaste Enterprise Production Management Provisions”, “Toothpaste Raw Materials Measures GB22115-2008“, “National Standard GB 29337-2012 General Labelling of Oral Cleaning and Care Products”, “Light Industry Standard QBT 2966-2014 Functional Toothpastes“, etc. were published and took effect in the past forty years. Toothpastes from abroad were allowed entry into China in compliance with the national and industrial standards without notification


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Part two - Cosmetic Regulations in China

Veröffentlicht in der Fachzeitschrift cossma Ausgabe 7/2023

“The Inspection Points and Evaluation Guidelines entered into force from 1st December 2022. It shows the control of quality management in China is getting stricter. An inspection on-site happens not only in China but also aboard. There were only few inspections aboard in the last three years because of pandemic. We estimate the inspection on-site out of China will be more frequent in the future.

In accordance with the CSAR and the “Measures for Supervision and Administration of Cosmetic’s Production and Operation”, NMPA has formulated the Inspection Points and Evaluation Guidelines for Cosmetics Production Quality Management Standards.

There are two types of inspections according to the type of production:

  1. The notifier or registrant is the manufacturer at the same time. The inspection points have 81 items totally, of which 29 are key items and 52 are general items.
  2. The notifier or registrant has an entrusted manufacturer. A total of 24 items are inspected, including 9 key items and 15 general items. We take several important inspection points from the production of entrusted manufacturer and have a look.“

Part one - Cosmetic Regulations in China

Veröffentlicht in der Fachzeitschrift cossma Ausgabe 6/2023

“With the implementation of Cosmetic Supervision Administration Regulation (CSAR) since 1st January 2021, the Chinese cosmetic market has begun a new epoch. New related measures or provisions have been published constantly in the last two years. Quality safety management system and cosmetic reverse reaction monitoring system play a very important role in the supervision of government. Here is an overview of the important provisions or legislations for the recent two years:

Measures for Supervision and Administration of Toothpaste

This Measure was published in March of 2023, will take effect from 1st December 2023 and contain the main contents: Toothpaste is defined as a paste product that is applied by friction to the surface of the human teeth for the primary purpose of cleaning. This means that tooth powder, mouthwash and other oral care products are excluded. The regulatory authority is National Medical Product Administration (NMPA). 

Toothpaste must be notified/registered before placing on the Chinese market after 1st December 2023. Up to now in China, imported toothpaste is regulated as general cosmetics but doesn’t need be notified/registered.

Strict restrictions on the use of terms in efficacy claims of toothpaste such as caries prevention, plaque inhibition, anti-dentin sensitivity, gum problem reduction, etc. are published. Toothpaste efficacy claims are permitted to be used in fixed combinations and may not be added, deleted or adjusted at will, and  should have sufficient scientific basis at the same time. “

„Strict Requirements“ – labeling, claims and packaging of cosmetics in China

Ein Artikel über Anforderungen an das Labelling, die Auslobung und Verpackung von Kosmetikprodukten in China wurde in der Ausgabe 4/2022 der Zeitschrift „cossma“ veröffentlicht.



According to the “Classification Rules and Catalogue of Cosmetics” published in April 2021, there are total 26 categories of cosmetic claims plus new efficacy A. The 26 categories include hair dyeing, perm, whitening, sun protection, anti-hair loss, anti-acne, nourishing, repairing, cleansing, makeup remover, moisturizing, beauty and grooming, fragrance, deodorization, anti-wrinkle, lifting, soothing, reduce sebum secretion, exfoliation, body refreshing, hair care, anti-hair breakage, anti-dandruff, hair colour treatment, depilation and shaving aids.

The “Standard for Cosmetic Efficacy Claim Evaluation” defines 20 efficacy claims with relevant efficacy evaluation methods. The efficacy claims of cosmetics should be based on adequate scientific evidences which include scientific literature, research data or the evaluation tests of cosmetic efficacy claims. Acceptable evaluation tests include: human efficacy evaluation test, customer using test and tests in lab.


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„Partial Animal testing ban in China“

veröffentlicht in der Fachzeitschrift cossma Ausgabe 6/2021

Animal testing for “no special-use cosmetics” (now called “general-use cosmetics”) made in China has been banned since 2014. Imported cosmetics without product registration, i.e. with no animal testing, are allowed to be sold on cross-border ecommerce platforms, however not at physical shops for general trading.

NMPA (National Medical Products Administration) published the “Provisions for Management of Cosmetic Registration and Notification Dossiers” on 4th March 2021. In paragraph 33, it is clearly defined under which preconditions a toxicological testing for general-use cosmetics are not demanded any more. The measures took effect from 1st May 2021.

Toxicological testing, which is always linked with animal testing in China, can be banned if the manufacturer can guarantee the product safety via: 

  1. The manufacturer owns an official production qualification management certificate such as GMP or ISO issued by competent authority in the country of origin.
  2. Safety assessment of cosmetic product can confirm the safety of product.

However, there are three exceptions, and they are:”

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Veröffentlicht in der Fachzeitschrift cossma Ausgabe 7-8/2020

“While the physical market in China suffered severely due to the lockdown at the beginning of the year, ecommerce in the cosmetics sector was able to record clear and stable growth. Rongmei Hui-Drobnik reports on the current developments.

The retail sales value of Chinese cosmetic market reached € 39.90 billion in 2019, and the growth rate was approximately 14.23%. Sales value of physical shops has reduced sharply since January 2020 because of lock-down in China, on the contrary, sales value on the internet has increased. The best case is L’Oréal…“

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„Focus on beauty in Taiwan“

veröffentlicht in der Fachzeitschrift cossma am 15.05.2019.

Taiwan is an island located in East Asia. It has become one of Asia’s big traders and is one of the world’s top producers of computer technology. The retail sales value of medicine and cosmetics amounted to € 5.69 billion in 2017 with a growth rate of 3%. Retail sales value of cosmetics amounted to € 2.67 billion in 2016 and amounted to approximately 47% of the total value.

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„Products for Hong Kong beauties“

veröffentlicht in der Fachzeitschrift cossma am 24.04.2019.

Hong Kong is located in the south of China and is directly connected to mainland China. Hong Kong which was a British colony until 1997, is an important banking and financial centre in the Asia Pacific. It is also one of the cities with the highest cost of living in the world. Hong Kong became a special administrative region of China in 1997 and enjoys a high degree of autonomy. The living space per person is about approximately 13 m2.

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„Products for Chinese beauties“

veröffentlicht in der Fachzeitschrift cossma am 12.03.2019

According to the World Tourism Organisation UNWTO, China ranked the world’s top tourism spending in 2017 with US$ 258 billion, followed by the United States who spent US$ 135 billion travelling and Germany US$ 84 billion. 

Cosmetics belong to the top three product categories that Chinese buy when they are abroad.

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Um das Wissen der chinesischen Kunden über Naturkosmetik zu fördern, veröffentlicht Rongmei Hui-Drobnik auf ihrem WeChat Public Account und Sina Microblog Fachartikel über Naturkosmetik.

WeChat Public Account: Naturcosmetic_2017